Breaking Into Direct Markets for Cattle Webinar Series

The Texas Center for Local Food (TCLF) is collaborating with Texas ranchers in the Delta Regional Food Business Center service area to bring you a new online educational series. In the Breaking into Direct Markets for Cattle Series, Texas producers will share their journey from cow/calf to establishing direct-to-consumer beef operations throughout the state. Each producer has hands-on experience and different approaches to meeting local demand for quality beef. Register for each event using the links below, and please share with any ranchers who are interested in direct to consumer sales!

Understanding Direct to Consumer Beef Sales - November 20, 2024 - 6:00 - 7:30 PM CST

Registration: https://us02web.zoom.us/meeting/register/tZElceispz8uH9SUAUUjCN1WXug2IaG0aVnw Featuring:

• Warren Cohn in North Zulch, TX. Warren will discuss his approach to production, which includes careful management of resources, with tracking tools and certifications that help ensure credibility and transparency.

Marketing and Sales Strategies - December 4, 2024 - 6:00 - 7:30 PM CST

Registration: https://us02web.zoom.us/meeting/register/tZUsf-GoqTooGdWdy2gZAaNEfRhVLiVYQIin Featuring:

• Doug Havemann of Mesquite Field Farm in Nixon, TX. Doug will share how he uses tracking systems to manage operations and explore different marketing channels, such as websites, farmers markets, and social media, to expand reach.

Producer to Processor: What to Know - December 11, 2024 - 6:00 - 7:30 PM CST

Registration: https://us02web.zoom.us/meeting/register/tZYsceirrzssGtIcE6hPvzaJ90cGMBFUkEx4 Featuring:

• Emory Davis of My Mark 61 Cattle Co. in Tomball, TX.
• Corey Robinson of 74Ranch in Centerville, TX.

Emory and Corey will share practical insights on processing, packaging, and delivery to help producers make informed choices. They will also discuss how selecting the right processor can impact product quality, logistics, and brand identity.