Katie Kraemer-Pitre of Tecolote Farm happily talking with a farmers market customerWelcome to the Pilot Farmers Market Metrics page!

Initiated in 2018 by the City of Austin Office of Sustainability, the pilot is a collaboration of central Texas farmers markets working to provide solid data about the impact of farmers markets on our local economy, farmland preservation and other facets of our region.  The pilot will run through the growing seasons of 2017-18.uses a software platform developed by the National Farmers Market Coalition.

For Market Managers:

View the Farmer's Market Metric's Step-by-Step Guide.

Login for Farmer's Market Managers only to Farmers Market Metrics.

Google group for Pilot participants and support staff only is named Texas Local Food FM Metrics.  To be added to the group, contact Sue Beckwith sueb@TexasLocalFood.org or use the contact us form.

Be sure to register each of your markets individually (i.e. SFC will register Downtown and Sunset Valley separately) and join the network “Texas Local Food Network”.


For Vendors:

Login for vendors is  https://www.farmersmarketmetrics.org/login


Questions or need help?

Questions about using the system:  Marian Weaver  marian@farmersmarketcoalition.org or (240) 538-8056‬
Questions about the metrics we are tracking and reporting:  Sue Beckwith sueb@texaslocalfood.org or (512) 496-1244

Sample reports from FM Metrics System



Measuring the Impact of Public Markets and Farmers Markets on Local Economies (2008)