Marketing Risk Management Course Learning Objectives

Texas Center for Local Food's peer-to-peer training platform, TXFED.org, is built by and for farmers and market managers. We are currently developing a course: "Create and Implement a Marketing Plan to Manage Farm Risk" and we need YOUR insights on if the learning objectives meet your needs!

Are you a direct-to-market farmer who sells perishable products? Do you have a foundational understanding on local food marketing? If you answered yes, then this opportunity is for you!

Complete the form below by Thursday, August 13th and you'll be entered in a raffle to win $50 gift card to Southern Exposure Seed Exchange.

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Farm Name *

Email *

risk any Are

The following learning objectives in the lesson on Build Trust in Your Premium Brand ARE relevant to my farm brand and risk management. Select all that apply. *

• Identify risks of an unreliable brand
• Define a brand with examples of premium farmer-owned businesses
• Recognize that your brand will evolve over time
• Map the holistic brand ecosystem and marketing elements
• Identify the strategic places and times to apply different brand elements
• Identify strategies to maintain a consistent brand
• Recognize that building a premium brand can require financial investment
• Examine considerations for hiring marketing support

Are there any learning objectives for the Build Trust in Your Premium Brand that are missing? Please share. If nothing, put N/A. *

If you didn't select a branding learning objective as relevant, please explain why. If nothing, put N/A. *

The following learning objectives in the Define Your Niche Target Audience lesson ARE relevant to my farm. Select all that apply. *

• Identify risks of having too broad of a customer base
• Identify risks of being too niche
• List examples of niche local food business types
• Conduct market research to identify consumers & product gaps
• Craft your niche into story form
• Map consumer trends and shifts to pivot your marketing to meet the moment
• Understand the importance of analytics
• Document the details of your ideal customer

Are there any learning objectives for the Define Your Niche Target Audience lesson that are missing? Please share. If nothing, put N/A. *

If you didn't select a niche audience learning objective as relevant, please explain why. If nothing, put N/A. *

The following learning objectives in the Apply Product Differentiation Strategies lesson ARE relevant to my farm brand and risk management. Select all that apply. *

• Identify the risks of your products not standing out
• Distinguish between brand, niche, and product differentiation
• List distinctive traits of your products
• Write unique value-propositions for your farm and top products
• Strategically select diverse revenue streams and product lines
• Plan marketing campaigns for your product categories

Are there any learning objectives for the Apply Product Differentiation Strategies lesson that are missing? Please share. *

If you didn't select a product differentiation learning objective as relevant, please explain why. If nothing, put N/A. *

The following learning objectives in the Craft Relationship-Based Messaging lesson ARE relevant to my farm. Select all that apply. *

• Identify risks in non-targeted, broad messaging
• List messaging strategies to build trust
• Identify pathways to reach your ideal customer and share your story
• Identify strategies for retaining and building loyal customers and repeat sales
• Understand how marketing can contribute to customer fall off
• Recognize that your messaging will refine over time

Are there any learning objectives for the Craft Relationship-Based Messaging lesson that are missing? Please share. If nothing, put N/A. *

If you didn't select a relationship-based marketing learning objective as relevant, please explain why. If nothing, put N/A. *

Do you think this course will be a helpful resource for your farm marketing and risk management? *

• Absolutely
• I'm not sure yet
• I don't think so

Are you interested in reviewing the course in September before it goes live? *

• Absolutely
• I'm not sure yet
• I don't think so

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