P. Wade Ross runs a beef cattle operation on 120 acres of his family’s 100+ year old heir-land, just outside of Bryan/College Station. He serves as Chief Executive Officer for Texas Small Farmers and Ranchers Community Based Organization, a non-profit 501(c)3 established in 1998. P. Wade’s professional background is as a lifelong financial literacy/entrepreneurial trainer, which aligns with his deep passion to help small farmers gain the essential skills and infrastructure to run viable, sustainable farm operations.