FREE Create & Implement a Marketing Plan to Reduce Risk on Your Farm Cohort & Coaching Program

Farming is hard enough without wondering where your next sale will come from or composting the unsold products that you worked hard to grow. This FREE program pairs online learning with practical assignments to build a plan to reduce your risk. Producers will join a small group of fellow farmers & marketing experts for accountability & support. You'll be able to build a premium brand and loyal customers so you know who's buying before you plant.

Valued at $1,000 for FREE for a limited time!

Program Summary:

January 2027
Weekly Online Learning & Virtual Cohort Sessions

• In 4 weeks, you'll build a marketing plan for your farm!
• You'll commit 4 hours / week to complete assigned online learning & worksheets and participate in the 1 hour virtual sessions. Marketing topics include:
  • Branding: Be the farm customers remember.
  • Niche Marketing: Find the customers who are looking for you.
  • Product Differentiation: Stop competing on price alone.
  • Relationship-Based Marketing: Turn first-time buyers into regulars.

Put Your Plan To Work with Monthly Cohort Support
February - April 2027

• Share your marketing strategy with the cohort. Test your plan during your spring selling season, not on paper. You won't test your plan alone. Put it to work with expert and peer support.
• Bring your real marketing roadblocks to the monthly sessions and leave with ideas you can try right away.
• Share feedback to shape the program so it best serves you.

1-on-1 Consultation for Graduates
April - May 2027

• Finish with a private hour of expert attention on your farm's marketing: your plan, your customers, your next steps.
  • To qualified for the consult, participants must complete all lessons & assignments, and attend at least 6/8 virtual sessions.

Is This For You?

• If you grow, raise, or make food with local ingredients and want steadier sales, YES ✅
• If you're located in Alabama, Arkansas, Georgia, Florida, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Puerto Rico and the Virgin Islands, YES ✅

Get Started!

• Complete application form below by December 10, 2026
• Share availability for virtual sessions (you'll receive an email after completing the application) 
• Sign the Program Guide committing to fully participating (you'll receive an email after completing the application) 
  • This program works best for farmers who show up. We ask you to commit to the weekly and monthly sessions.

We're selecting a founding group of 10 farmers for this free program. Apply by December 10th, 2026.

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Name *

Email *

Phone

Zip Code *

State *--- Select Choice ---AlabamaArkansasGeorgiaFloridaKentuckyLouisianaMississippiNorth CarolinaOklahomaSouth CarolinaTennesseeTexasVirginiaPuerto RicoVirgin Islands

If you don't see your state, you are not eligible for this program at this time.

Your Local Food Role *

• Farmer
• Rancher
• Value-Added Producer sourcing LOCAL ingredients
• Other

strategies completing to

If Other, please specify

Your Top Products & Prices *

This information positions us to best serve you & ensures you're established. Examples: Carrots for $3/bundle, $8/20 oz herbal tea, $10/ dozen eggs, $12/lb ground beef

Your Current Sales Channels *

This information positions us to best serve you & ensures you're established. Examples: Farmers markets, Community Supported Agriculture, E-Commerce, Specialty Retail, Wholesale to Schools

Can you commit to completing online learning with paired assignments and meeting weekly on Zoom for this program in January 2027? *--- Select Choice ---AbsolutelyLikelyMaybeNot likelyNo

Estimated 4 hour weekly commitment

Can you commit to implementing marketing risk management strategies and joining monthly Zoom sessions from February - April 2027? *--- Select Choice ---AbsolutelyLikelyMaybeNot likelyNo

Estimated 5 hour monthly commitment

Apply for the FREE program!

Apply by December 10th, 2026